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Package Your Expertise for Profit
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What makes a difference between those who make millions and those who make mush? The formula is made possible by Internet tools that have only come into being during the past several years. The formula involves the following elements:
It's that simple. Develop good (and needed) products through e-books, teleseminars and presentations and then sell them on the Internet. Pick products that have SELL APPEAL. Sell appeal...
All that is between your audience's desire to have their questions answered immediately and your product is a mouse click. The formula involves your packaging your expertise in a very precise, systematic manner. The tools are critical. You just can't put up a Web site and make millions. I guarantee you won't do that. Nine years ago I paid a Web designer thousands of dollars put up a very pretty Web site. And it sat there for nine years and did nothing but provide a resume for my consulting practice. It made $64 in the 9 years I had it and it offered five books for sale. Yet it had over 1000 visitors a month. Why was it a selling dud? Neither my Web designer nor I knew the formula. We didn't know the science of keyword searches, of Web page optimization, the power of Google ads, of copywriting (word crafting to help sell your products). So it sat there. Once you know the formula you can slap any intellectual product on your engine, try it on for size and see whether it sells. Not all of them will. Just keep plugging until you get a winner. You will need to tweak, tweak, tweak to get that set of winners. Then teach this science to others. |
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